e-Commerce in Ireland in 2023

In today’s digital age, e-commerce has become an essential part of the business landscape. E-commerce refers to the buying and selling of goods and services online. It has revolutionized the way we shop and has opened up new opportunities for businesses of all sizes. With the advent of online marketplaces and social media, businesses can now reach customers from all over the world and sell their products and services with ease.

In Ireland, e-commerce has grown rapidly in recent years, with more and more businesses turning to online platforms to sell their goods and services. The country has a vibrant e-commerce ecosystem, with many businesses leveraging technology to enhance their customer experience and streamline their operations. In this blog post, we will take a closer look at the state of e-commerce in Ireland in 2023, including the benefits of owning an online store, the best platform for Irish businesses, and the pitfalls of selling online.

Benefits of Owning an Online Store

Owning an online store has many benefits for businesses in Ireland. Here are some of the main advantages:

Increased Opportunities and Revenue Streams
An online store allows businesses to reach customers beyond their local area and expand their customer base. This provides new opportunities to grow the business and increase revenue streams.

Access to a Larger Customer Base
With an online store, businesses can access a wider audience, including customers from different regions and even different countries. This provides an opportunity to expand the customer base and reach new markets.

Flexibility and Convenience for Customers
Customers appreciate the convenience and flexibility of online shopping. They can browse products and make purchases at any time of the day, from the comfort of their own homes. This provides a positive shopping experience and can help to build customer loyalty.

Best e-Commerce Platform for Irish Businesses

Choosing the right e-commerce platform is crucial for the success of an online store. In Ireland, WordPress and WooCommerce have emerged as popular platforms for businesses of all sizes. Here’s a closer look at the merits of WooCommerce and WordPress for e-commerce:

Introduction to WordPress and WooCommerce
WordPress is a popular content management system (CMS) that powers around 40% of websites on the internet. WooCommerce is a free plugin that can be integrated with WordPress to create an e-commerce website.

Merits of WooCommerce & WordPress for e-commerce

  1. Easy to use and customize: WordPress and WooCommerce are known for their ease of use and customizable features.
  2. Wide range of plugins and themes: WooCommerce offers a wide range of plugins and themes that can be used to enhance the functionality and design of an online store.
  3. Robust online payment and stock management capabilities: WooCommerce offers robust online payment and stock management capabilities that make it easy for businesses to manage their orders and inventory.
  4. High level of security features: Security is a top priority for online stores, and WooCommerce provides a high level of security features to protect customer data and prevent fraud.
  5. Integration with customer database and email marketing tools: WooCommerce integrates with customer database and email marketing tools to help businesses build and manage their customer base.

Comparison of WooCommerce with other e-commerce platforms
While there are many e-commerce platforms available, WooCommerce stands out for its ease of use, customization options, and extensive plugin library.

Building a WooCommerce Online Store

Building an online store using WooCommerce involves several steps. Here are the basic steps involved:

Steps to building a WooCommerce online store

  1. Setting up WordPress and WooCommerce: The first step is to install WordPress and the WooCommerce plugin. This can be done by following the setup wizard that comes with WooCommerce or by hiring a web developer to set up the website for you.
  2. Choosing a theme and design: Businesses can choose from a wide range of WooCommerce themes and designs to create a unique online store that fits their brand. Themes can be customized further using page builders and custom code.
  3. Adding products and managing stock: Once the website is set up, businesses can start adding their products and managing their stock levels using the WooCommerce dashboard.
  4. Configuring payment gateways and shipping options: Payment gateways and shipping options need to be set up to ensure customers can purchase products and receive them. WooCommerce supports various payment gateways and shipping options, including credit cards and online payment methods.
  5. Securing the online store with appropriate security features: Security is a top priority for online stores, and WooCommerce offers various security features, including SSL certificates and website backups, to protect against hacking attempts and data breaches.

Timeframe for building a WooCommerce online store
The timeframe for building a WooCommerce online store can vary depending on the complexity of the website and the number of products being sold. Typically, it can take between one to four weeks to build a basic online store, while more complex websites may take longer.

E-Commerce Adoption in Ireland

The adoption of e-commerce in Ireland has been growing steadily over the years, with more and more businesses embracing online sales as a way to expand their reach and increase revenue. Here are some key insights into e-commerce adoption in Ireland:

Percentage of Irish businesses selling online
According to a report by Eurostat, as of 2021, 36% of Irish businesses sold online. This is slightly below the EU average of 38%, but the figure is still a positive indication of e-commerce growth in Ireland.

Trends and growth in e-commerce adoption in Ireland
E-commerce adoption in Ireland has seen steady growth in recent years, with the COVID-19 pandemic accelerating the trend. The pandemic led to increased demand for online shopping, as people were forced to stay home and avoid crowded physical stores. This shift in consumer behavior resulted in more businesses turning to e-commerce to stay afloat.

In 2022, Irish consumers spent a record-breaking €6.5 billion on online shopping, representing a 20% increase from the previous year. This figure highlights the potential for businesses to tap into the growing online market in Ireland.

Overall, the growth of e-commerce in Ireland presents a significant opportunity for businesses to reach a wider customer base and generate more revenue. By leveraging the right e-commerce tools and platforms, businesses can enhance their online presence and tap into the growing online market in Ireland.

Online Spending by Irish Consumers

Online shopping has become increasingly popular among Irish consumers, with more and more people opting to purchase goods and services online. Here are some key insights into online spending by Irish consumers:

Overview of online spending in Ireland in 2022
According to a report by Retail Ireland, Irish consumers spent a record-breaking €6.5 billion on online shopping in 2022. This represents a 20% increase from the previous year, and highlights the growing trend of online shopping in Ireland.

Categories of products and services most purchased online
The same report by Retail Ireland also highlights the categories of products and services that were most purchased online by Irish consumers in 2022. These included electronics, fashion and accessories, home and garden, and health and beauty products.

Payment methods used by Irish consumers
Online payments are an important aspect of e-commerce, and according to a report by the Central Bank of Ireland, credit and debit cards were the most commonly used payment methods by Irish consumers in 2022, accounting for 80% of all online transactions. However, there is an increasing trend towards mobile payments and digital wallets, with services like Apple Pay and Google Wallet gaining popularity among Irish consumers.

Implications for Irish businesses in 2023
The increasing trend of online spending by Irish consumers presents a significant opportunity for businesses to tap into the growing online market. By offering online payment options and enhancing their online presence, businesses can attract more customers and generate more revenue. It is also important for businesses to ensure that they have appropriate security measures in place to protect their customers’ sensitive information.

Pitfalls of Selling Online

While there are numerous benefits to selling online, there are also several pitfalls that businesses need to be aware of. Here are some of the common pitfalls associated with e-commerce:

Risks associated with online payment and fraud
One of the biggest risks associated with selling online is payment fraud. Online transactions can be vulnerable to fraudulent activities such as stolen credit card information, chargebacks, and identity theft. Businesses need to be cautious and implement appropriate security measures to minimize these risks.

Challenges in managing customer relationships and customer service
Managing customer relationships and providing effective customer service can be a challenge for businesses operating in the e-commerce space. With a large customer base, it can be difficult to keep up with customer inquiries, complaints, and feedback. Therefore, businesses need to have a dedicated customer service team and effective communication channels in place.

Importance of maintaining online security and data privacy
With the increasing prevalence of cyber threats, businesses need to take the necessary steps to protect their online stores from security breaches and data theft. This involves implementing appropriate security measures such as SSL certificates, firewalls, and data encryption.

Tips for avoiding common pitfalls and risks
To avoid the common pitfalls and risks associated with selling online, businesses need to have a thorough understanding of their online customers and their buying behaviors. They should also ensure that their online store is user-friendly, responsive, and easy to navigate. In addition, it’s important to establish trust with customers by being transparent about pricing, shipping, and return policies. Finally, businesses should stay up-to-date on the latest trends and technologies in the e-commerce space, to ensure that they are able to adapt to changes and remain competitive.


In conclusion, e-commerce has become an integral part of the modern business landscape and is increasingly important for Irish businesses. In this article, we have discussed the benefits of owning an online store, the best e-commerce platform for Irish businesses, building a WooCommerce online store, e-commerce adoption in Ireland, online spending by Irish consumers, and the pitfalls of selling online.

By leveraging the power of e-commerce, businesses can access new revenue streams, expand their customer base, and offer greater convenience and flexibility to their customers. With platforms such as WooCommerce and WordPress, businesses can build powerful and secure online stores with a wide range of features such as online payments, stock management, and customer database integration.

However, as with any business venture, there are also risks and pitfalls associated with selling online. It’s important for businesses to be aware of these risks and take the necessary steps to mitigate them.

In conclusion, we encourage Irish businesses to explore the opportunities of e-commerce in 2023 and beyond. By investing in e-commerce, businesses can position themselves for growth and success in the digital age. It’s important to note that all new and upgraded e-Commerce sites in Ireland are eligible for the Local Enterprise Office Trading Online Voucher. Feel free to contact us today to discuss your project.

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