The internet is a vast collection of websites, pages, files and resources scattered around millions of web servers around the world. In the mid 90’s many companies tried with different levels of success to index the internet and make it possible to search for websites and pages. By the turn of the millennium one clear winner emerged and not surprisingly they have become one of the biggest companies in the world. In fact they have had such an immense impact on the world, their name has become a verb! I am of course talking about Google.
Google have become, for many, the front door to the internet. It’s a place where people come to begin their voyage of discovery. It is reputable and it can’t be fooled. It goes without saying that if you’re in business, it is very desirable to be on top of the search results for your chosen keywords and this is why SEO (Search Engine Optimisation) is so important.