Glamourize.ie is the brainchild of couple based in north Wexford who wanted to take their existing online presence to the next level. They specialise in ladies accessories and had been in business for a number of years with a well known online store platform. They felt the need to upgrade their existing store to look more visually appealing with a stronger brand – this is where they felt their existing solution was not strong enough.
If somebody is going to make an online purchase on your site – they need to have confidence. They need to trust your brand, your products and first impressions are so important. Off the shelf solutions E-Commerce are great for cost savings and speed to market. They are often very easy to set up, you don’t need a web developer, you don’t need seperate hosting and you don’t even need a domain name. However there are huge limitations with these systems – mainly around design and customer experience. One shop tends to look the same as all others and it’s hard to stand out from the crowd or put your own personal touch on the site to re-inforce your brand values.